The first three stages of this year’s Giro d’Italia cycling race in May will no longer be held in Hungary.Writing in a Facebook post, government commissioner Mariusz Revesz says the decision came because of the coronavirus crisis in Italy and Hungary’s declaration this week to ban large outdoor sporting events.Revesz says Hungarian and Italian race organizers would seek contract modifications so the Giro can start in Hungary some other time.___1:20 p.m. March 13, 2020 The Bahrain GP was scheduled to be held next week — at an empty track — and the inaugural Vietnamese GP was set to be held in Hanoi on April 5.The first four races of the Formula One season have all been called off. The season-opening Australian GP and the China GP were previously postponed.No new dates have been set for the races but governing body FIA says it expects to begin the F1 season in May when it reaches Europe with the Dutch GP.___1:25 p.m. 2:50 p.m.The Giro d’Italia cycling race has been postponed because of the coronavirus outbreak.The first three stages of the Italian race were scheduled to take place in Hungary in May but the country has banned large outdoor sporting events. Race organizer RCS Sport says the entire race was postponed after they were informed by the organizing committee of the Hungarian stages that those three legs could not be held on the scheduled dates.RCS Sport says “all parties have agreed that they are determined to work together to enable the Giro d’Italia to depart from Hungary at a later time.”___ 9:55 a.m.Everton has become the third Premier League soccer club to put its entire playing squad in quarantine after a player reported symptoms consistent with coronavirus.Arsenal and Chelsea announced similar measures on Thursday.Everton says the club is in regular contact with the player in question and is monitoring the wellbeing of all players and staff. Its training complex has been closed down along with its stadium, Goodison Park.Everton is scheduled to play Liverpool in the Merseyside derby on Monday. Ballparks in Florida and Arizona were locked down Friday as the sport considered how to proceed following an outbreak that has brought the U.S. sports schedule to a standstill. Teams speculated the season might not start until sometime in May, necessitating a reduced schedule.The league and players’ association were discussing options Friday. Many teams said in the morning they planned to close for the weekend and re-open camps Monday. But a decision was made to encourage players to leave camp in the afternoon.The dispersal is not mandatory. In particular, many minor league players — especially from other countries — have been hoping to remain in camps, where they have usually access to housing, food and training facilities.____3:02 p.m. 5:10 p.m.The London Marathon scheduled for April 26 has been postponed to Oct. 4.“We know how disappointing this news will be for so many — the runners who have trained for many months, the thousands of charities for which they are raising funds, and the millions who watch the race every year,” event director Hugh Brasher said.Previously, coronavirus fears have forced the Barcelona Marathon originally scheduled this Sunday, to be postponed to Oct. 25, and the Paris Marathon on April 5 to be shifted to Oct. 18.The Rome Marathon set for March 29 was canceled earlier. The handover of the Olympic Flame to the Tokyo organizing committee will go ahead as scheduled on March 19 at the stadium in Athens where the first modern Olympics were held in 1896.___11:50 a.m.Soccer in Scotland has been suspended following a similar move in England.The Scottish Football Association and Scottish Professional Football League say games are off until “further notice.” Associated Press 2:50 p.m.Sliding season in the U.S. is over.USA Bobsled and Skeleton said Friday that it is canceling its national championships, which were to take place later this month in Lake Placid, New York. New USA Bobsled and Skeleton CEO Aron McGuire says “we must exercise caution when it comes to the safety of the athletes” amid the coronavirus pandemic.Also Friday, USA Luge said all of its remaining on-ice programs for the season in Lake Placid — including training sessions, youth screening camps, fantasy camps and the Masters championships — are off as well. USA Luge also is delaying its open house for the team’s new indoor refrigerated training center. It was to have been unveiled April 4.USA Luge CEO Jim Leahy says “out of an abundance of caution … we felt it necessary to terminate the season at this point.” Share This StoryFacebookTwitteremailPrintLinkedinRedditThe Latest on the coronavirus outbreak’s effect on sports around the world (all times local):3:59 p.m.Major League Baseball is encouraging players to go home a day after canceling spring training and postponing opening day by at least two weeks amid the novel coronavirus outbreak. German club Nuremberg says its whole team and coaching staff are going into quarantine for 14 days after defender Fabian Nürnberger tested positive for the coronavirus.The second-division club decided to conduct tests after two players from previous opponent Hannover tested positive for the virus.Nuremberg was due to play St. Pauli on Sunday but the club has asked the German soccer league to postpone the game.Hannover’s game against Dynamo Dresden on Sunday was called off after Hannover decided on Thursday to quarantine its players for 14 days.___ Arsenal manager Mikel Arteta tested positive for COVID-19 on Thursday, leading to the cancellation of the match against Brighton on Saturday. Chelsea winger Callum Hudson-Odoi also had a positive test on Thursday, while Everton said Friday that a player had reported symptoms consistent with coronavirus and said its squad was self-isolating.Two more clubs said some players or staff would isolate. Bournemouth said Friday that reserve goalkeeper Artur Boruc and four members of staff had symptoms consistent with the virus. Leicester said Thursday that three players had “extremely mild illness” and would self-isolate as a precaution.___10:30 a.m.The England cricket team’s test series in Sri Lanka has been postponed because of the coronavirus outbreak. 11:10 a.m.The Swiss hockey league will not have a champion this season.The league made the decision after canceling the season because of the coronavirus outbreak. It will be the first time since 1940 that no team will be declared champion.Games were suspended two weeks ago when the Swiss federal government prohibited large public events.___ Also Friday, the U.S. Tennis Association said it is suspending all of its sanctioned events through April 20.That includes USTA Pro Circuit tournaments, along with adult, junior and wheelchair tournaments.The group hopes to eventually reschedule events where possible.___6:35 p.m. The suspension of the circuit comes into effect following the completion of the All England Open on Sunday in Birmingham.The decision severely impacts Olympic qualifying, which closes on April 30. The BWF previously said it will not change the qualifying window, but said on Friday it “will make a further announcement on regulations related to Olympic qualification points” later.___1:45 p.m.The World Synchronized Skating Championships have been canceled because of the coronavirus outreak. 2:30 p.m.The NCAA will extend the eligibility of athletes on spring sports teams one year to make up for the season lost to the new coronavirus.The decision comes after the NCAA announced Thursday that its winter and spring championships would be canceled as a precaution against the spread of the new coronavirus. Some but not all conferences have announced that their spring sports teams would not continue their regular seasons.An athletics official at an East Coast school told The Associated Press that the NCAA Division I Council Coordination Committee sent an email notifying schools of the eligibility decision. The official spoke on condition of anonymity because the official was not authorized to release the information.The official read the content of the email but declined to forward a copy because the official’s university monitors outgoing emails. The International Table Tennis Federation is suspending all activities — events, development and foundation — from Monday to the end of April.The ITTF executive committee will hold an emergency meeting on Monday.The Japan Open next month had already been postponed, but Friday’s decision also affects Olympic qualifiers for Asia, Europe and Oceania next month.An announcement will be made next week regarding the Hong Kong Open and China Open, both in May, the ITTF said.___ ___11:10 a.m.The English Premier League has been suspended after three clubs put their entire playing squads in self-isolation because of coronavirus.The league had expected to continue with a full schedule this weekend with fans, but later decided to suspend all matches until April 3 “at the earliest.”The same suspension applies for the three lower divisions overseen by the English Football League and to England’s top two women’s divisions. ___12:50 p.m.National Hockey League Commissioner Gary Bettman says players and staff have been told to stay away from the rink and self-isolate while the league is on a hiatus of uncertain length.Bettman said in a phone interview Friday with the Associated Press and the league’s website that, to his knowledge, no players or league employees have tested positive for the new coronavirus. But he added that he isn’t certain there isn’t someone who might not be feeling well and is awaiting test results.He told owners the first positive test result by any player would be a game-changer and that the decision to pause the season came after that happened in the NBA. “The Council Coordination Committee agreed that it will be appropriate to grant relief for the use of a season of competition for student-athletes who have participated in spring sports. The committee recognizes that several issues need to be addressed related to providing the additional season of competition, including financial aid implications. The committee will also discuss issues related to seasons of competition for winter student-athletes,” the email read.___5:45 p.m.The Badminton World Federation has suspended all tournaments from Monday to April 12.The tournaments affected include the Swiss Open, India Open, Orléans Masters, Malaysia Open, and Singapore Open. ___11:50 a.m.NASCAR and IndyCar have each called off their races this weekend. NASCAR was scheduled to run Sunday at Atlanta Motor Speedway without spectators but said Friday it is calling off this weekend and next week’s race at Homestead-Miami Speedway.IndyCar was scheduled to open its season Sunday on the streets of St. Petersburg, Florida, but suspended it’s season through the end of April. Four races are affected. ___ 12:25 p.m.The Real Madrid basketball player who tested positive for the coronavirus was American forward Trey Thompkins.The positive result prompted Madrid’s basketball and soccer teams to enter quarantine because they share some facilities at the club’s training center.Thompkins wrote on Twitter he was “feeling great and just waiting for the virus to pass.”Spain has declared a state of emergency for two weeks to try to contain the virus. 11:20 a.m.The German soccer league has suspended its season, dropping a plan to play this weekend in empty stadiums.The league board says there is an increasing number of suspected coronavirus cases affecting German clubs.Three second-division players have tested positive for the virus. Bundesliga club Paderborn said its coach tested negative, hours before his team was due to play Fortuna Düsseldorf, and that it was waiting for test results from an unspecified number of players.___ All of this weekend’s games are due to be played in empty stadiums.Borussia Mönchengladbach played Cologne on Wednesday and although there were no fans in the stadium, hundreds assembled outside.The league asked fans “not to gather in front of the stadiums and to do their part to protect the population.”Second-division club Hannover has put its players into self-isolation after two tested positive for the coronavirus. Hannover’s game against Dynamo Dresden on Sunday has been called off.___ ___11:15 a.m.UEFA has postponed all Champions League and Europa League games because of the coronavirus outbreak.The quarterfinal draws in both competitions, scheduled for next Friday, have also been postponed.The decision comes four days ahead of a meeting to decide the European soccer calendar, including the possible one-year postponement of the 2020 European Championship. The Masters golf tournament in Augusta, Georgia, has been postponed until a later date. Augusta National did not indicate when the Masters would be played. That means there will be no golf at least for the next month. The Masters began in 1934 and only World War II has kept it from being played. This was the biggest shoe to drop for golf. The PGA Tour already canceled the next three events leading up to the Masters. Tiger Woods was to be going after his sixth green jacket.___ 10:25 a.m.Baylor University says it has told its entire baseball team and staff to self-quarantine after learning that three TSA agents in San Jose, California who tested positive for COVID-19 had “indirect contact” with the school’s travel party earlier this week. Baylor said the team will self-quarantine in Waco, Texas, or at their permanent residence. The school said no players, coaches or staff are showing any symptoms of the coronavirus. ___4:55 p.m. 2:10 p.m.The first Bundesliga game has been called off because of the coronavirus outbreak.Bremen senator for the interior Ulrich Mäurer says Werder Bremen’s home game against Bayer Leverkusen on Monday won’t be played as scheduled.The game was supposed to be played without any fans in the stadium, but Bremen mayor Andreas Bovenschulte says the decision was taken to call it off because of fears that several thousand fans would have gathered outside the stadium.Thousands of Paris Saint-Germain fans gathered outside the stadium on Wednesday during a Champions League game against Borussia Dortmund. U.S. Figure Skating and the International Skating Union made the announcement Friday, citing concerns over the spread of the virus and the United States’ ban on travel from Europe.The event had been scheduled for April 3-4 at Lake Placid, New York.The World Synchronized Skating Championships had been held every year since 2000, including four times previously in the United States.___6:20 p.m. Russia is offering to host more European Championship games as UEFA considers whether the tournament can go ahead.Deputy Prime Minister Dmitry Chernyshenko says Russia, which hosted the 2018 World Cup, could hold more than its scheduled three group games and one quarterfinal match in St. Petersburg.According to state news agency Tass, Chernyshenko says “we absolutely could expand the tournament program.”He adds that “Russia is ready for however the situation develops, we have plans.”___ Six first-division games were scheduled for Friday, Saturday and Sunday, including the Old Firm game between Glasgow rivals Rangers and Celtic.___12:40 p.m.The Paris-Nice cycling race won’t finish in Nice because of the coronavirus outbreak, and will instead be stopped one day early at the end of Stage 7 on Saturday.The final stage would have taken the race on a 113.5-kilometer (70.5-mile) loop north of Nice. Instead, the race will stop in Valdeblore la Colmiane. 11 a.m.The French soccer league has suspended all matches indefinitely because of the coronavirus outbreak.Matches were scheduled to be held in empty stadiums but the French league made its decision in an emergency meeting a day after President Emmanuel Macron addressed the nation on television.No indication has yet been given as to when the league could resume. The league says it will next meet on Tuesday following a UEFA meeting.___ USA Diving is immediately suspending all of its activities for 30 days because of the coronavirus outbreak.That includes camps, conferences and any travel to gatherings.The sport’s governing body is also recommending all sanctioned activities be suspended for the same amount of time. Its board of directors will meet Sunday to discuss plans for international competitions.___2:55 p.m. Florida Gulf Coast’s women’s basketball team was to play host to the ASUN Conference championship game at Alico Arena in Fort Myers, Florida on Sunday, before the tournament was called off because of the coronavirus pandemic.The Eagles got a celebration in anyway.The team gathered Friday at its home gym, with no fans present, to cut down the nets in celebration of winning the league title. FGCU was the league’s regular-season champion but did not have any elaborate on-court celebration when that title was clinched because it wanted to save the real party for an NCAA Tournament berth.FGCU associate head coach Chelsea Lyles tweeted Friday that the team didn’t celebrate the regular-season championship when it happened “because we knew we had bigger goals we wanted to accomplish. So today we danced, cried, cut down our net and celebrated our Regular Season Championship. A celebration of a fantastic year.”___ The Welsh Rugby Union had earlier insisted its match against Scotland on Saturday in Cardiff would go ahead, but changed its mind by mid-afternoon.It’s the fourth match in the championship to be postponed and means the entire final round, scheduled for Saturday, is off.The Six Nations says “we have decided that it is in the best interests of supporters, players and staff to fall in line with recent measures taken across the U.K. and global sports industries.”It’s the first time the championship hasn’t been completed on schedule since 2001, when Ireland was hit by an outbreak of foot and mouth disease.___ 1:55 p.m.The Greek Olympic committee says it is suspending the rest of its torch relay because of the “unexpectedly large crowd” that gathered to watch despite repeated requests for the public to stay away to prevent the spread of the coronavirus.The Hellenic Olympic Committee says a large crowd had gathered to watch the flame for the Tokyo Olympics pass through the southern Greek town of Sparta. The flame was lit Thursday at the birthplace of the games in Ancient Olympia in a pared-down ceremony.The committee says it took “the difficult but essential decision to cancel the rest of the program of the flame relay on Greek territory.”It says the decision was taken in coordination with the health ministry and the International Olympic Committee. Events with more than 1,000 participants were already banned in a bid to contain the virus outbreak.The rest of the Bundesliga’s 26th round was due to be played without fans present.___1:45 p.m.The Bahrain and Vietnam Grand Prix races have been postponed because of the coronavirus outbreak. ___2:45 p.m.A spokeswoman for the women’s professional tennis tour says the WTA is going to wait “a bit more time” to make decisions on whether any additional scheduling changes might be needed because of the coronavirus pandemic.Amy Binder writes in an email to The Associated Press on Friday that the WTA “has an obligation” to players and tournaments “to provide playing opportunities.”She adds that the WTA is communicating with upcoming European clay-court and grass-court tournaments. Binder says it is important to move quickly but also not to “simply react.”She says the WTA expects to make a decision “in the week ahead.”On Thursday, the men’s tennis tour suspended all ATP Tour and ATP Challenger Tour tournaments for six weeks, through April 26.Women’s events have been called off one by one through April 12.The next Grand Slam tournament, the French Open, is still scheduled to begin May 24 in Paris. Unlike NBA Commissioner Adam Silver, who said his league’s season would be suspended at least 30 days, Bettman would not put a timeframe on the NHL’s break. Bettman said several contingencies are being worked on about resuming the season and still awarding the Stanley Cup, but he would not give a definitive date on when that would have to happen or how long into the summer things could go.Bettman also said it is not the NHL’s independent call when to return to games and did not rule out the possibility of playing in empty arenas. He said games would only resume when the situation is safe.___12:30 p.m.The last remaining Six Nations rugby match was postponed because of the coronavirus outbreak. However, it is increasingly likely all Premier League matches will be suspended. League officials are holding an emergency meeting to discuss future steps.___10:40 a.m.The German soccer league says it will play this weekend’s games as planned without spectators but may suspend the league as of Tuesday.The league board says it will propose a suspension through April 2, to be voted on by member clubs on Monday. 10:45 a.m.India and South Africa have called off the two remaining one-day cricket internationals and decided to reschedule the series.The second ODI was scheduled to be played in Lucknow on Sunday and the third game in Kolkata on Wednesday. The first game was washed out by rain in Dharmsala earlier this week.___10:30 a.m. ___3:35 p.m.The Board of Control for Cricket in India has decided to delay the start of the Indian Premier League T20 tournament by two weeks because of the coronavirus outbreak.The tournament will now start on April 15 instead of March 29.___ Sampdoria has announced that four more of its players have tested positive for COVID-19 as well as a club doctor.The club says after forward Manolo Gabbiadini tested positive on Thursday, it carried out tests on defender Omar Colley, midfielder Albin Ekdal, forward Antonino La Gumina, and midfielder Morten Thorsby, who all had light symptoms, and they also tested positive.Sampdoria says they are all in good condition in their own homes in Genoa. The same applies for club doctor Amedeo Baldari.The rest of the team, as well as the staff and directors, are also in self-isolation at home. The club’s offices and training facilities have been closed and all sporting activity has been suspended. ___ The Latest: MLB encourages players to leave spring camps The England and Wales Cricket board says it made the decision for the players to return home after discussions with Sri Lanka Cricket.England was set to play the first test of its two-test series on Thursday, with the second test set for March 27.The ECB says “we look forward to returning to Sri Lanka in the very near future to fulfil this important Test series.”The decision was announced with England playing in a test warm-up match against the Sri Lanka Board President’s XI.England also has tests scheduled at home against West Indies in June and Pakistan in late July and August. More AP sports: https://apnews.com/apf-sports and https://twitter.com/AP_Sports,Tampa Bay Lightning advance to face Dallas Stars in Stanley Cup finals, beating New York Islanders 2-1 in OT in Game 6
Later this evening Brendan Irvine is in action at Light Flyweight while Joe Ward takes to the ring in the Light Heavyweight division. Tipperary’s Dean Gardiner is back in the ring at the World Elite Championships in Hamburg this afternoon.The Clonmel Super Heavyweight is up against Columbia’s Cristian Salcedo Codazzi in the last bout of the afternoon session.Dean secured his place in the last 16 after a convincing won over his Korean southpaw opponent on Saturday night who was ranked 27 places above him.
Share SBC Summit Barcelona – Digital unveils unrivalled speaker line-up August 19, 2020 Lee-Ann JohnstoneFollowing a disruptive 2017, Lee-Ann Johnstone founder of Affiliate Insider details to SBC readers why 2018 is a make-or-break year for affiliate marketing and its growing set of stakeholders. Working with SBC Global, Johnstone has developed Affiliate Insider a joint-venture seeking to spearhead growth and development within industry affiliate marketing and player acquisition practices.__________________SBC: Hi Lee-Ann, you have been an industry executive in player acquisition for a number of years. Why have you decided to launch Affiliate Insider as your new venture?Lee-Ann Johnstone: The market was ripe for a differentiated platform that would help provide all partners operating in the affiliate ecosystem a chance to network, advertise, collaborate and most importantly promote revenue growth. The affiliate channel is made up of more than just an affiliate and operator domain. Technology, strategy (marketing agencies), regulatory, legal and financial companies now represent a key position in the development of this channel and support its development and growth. Affiliate Insider will seek to collaborate with all vested parties in the affiliate space to promote skills development, build collaborative partnerships , offer in-depth insight from experts operating in this space , report on best practice guidelines and regulatory updates that provide tangible insights for affiliates to implement to improve their businesses and provide a diversified platform to promote affiliate and acquisition marketing growth.SBC: Put simply, 2017 has been a disruptive year for industry affiliate marketing. What has been your take on 2017 developments, and what should be prioritised by affiliates and stakeholders in 2018? LAJ: The market is maturing fast. There have been a few defining changes in regulatory and advertising guidelines which have caused negative reactions to the channel as a whole. The affiliate marketing channel (as a digital medium) will need to evolve and may look different in the future as participating stakeholders consider their options and realign their acquisition strategies. Terms, Pricing and Operations will be scrutinised and may adapt to these changes over time. Smaller affiliates who are new to the market will need to upscale fast and find the right support to do so. Larger affiliates will look to commercialise their businesses or develop technologies that help cement their niche and invest in legitimising their businesses in order to one day sell. Operators may be looking at the impact of how a monopoly on traffic sources from all the recent M&A in the affiliate channel might affect their budget lines and remap their existing digital marketing and acquisition strategies. Networks and technology suppliers will seek to develop solutions for better policing of affiliate sites and provide more in-depth marketing data in relation to traffic sources and values in real time. Across all areas, a focus on business and marketing skills development should be a massive focus to support additional revenue growth in this channel.SBC: Furthermore, in 2017 we have seen significant M&A in the affiliate sector. Is affiliate marketing becoming the domain of major networks, what type of impact will M&A have on innovation and marketing practices? LAJ: Nobody is going to want a monopoly of traffic sources for affiliation. The most positive result of the growing M&A in the affiliate channel has resulted in a focus on self-compliance by affiliates. Reason being – they want to ensure their businesses are prepared for a potential future sale. This is great for operators as it will ensure programme and advertising compliance in the process. Clever operators and those early adopters who want to engage to grow their affiliate programmes will invest in programmes offering training and development as well as look to provide mainstream business coaching support to help these small and mid-tier affiliates to really grow. The long tail will become just as important as the 80/20 rule which has previously governed affiliate management principles so far. Smaller affiliates will get innovative, they’ll be looking to carve out a clear niche either by answering a consumer problem or creating innovative technology applications that can acquire and convert value customers to operator sites. SBC: What defined role do affiliates have to play in industry Social Responsibility? Are affiliate failures, simply due to rogue players, or does the nature of industry affiliate marketing lead to conflict? LAJ: Social Responsibility is split fairly down the middle by all stakeholders as both have an equal part to play in customer acquisition and marketing best practices. Operators have an onus to ensure their marketing literature is always updated, their staff are trained and knowledgeable on all industry best practice guides and regulations to operate efficiently in this symbiotic relationship.Affiliates have an onus to ensure they understand exactly what they can and can’t promote under the regulatory codes. They too have to ensure their staff are adequately informed about the rules and regulations of various programme terms and industry guidelines. Those that don’t follow these rulings or want to engage to develop best practices to overcome these issues within their businesses, should reconsider their acquisition strategies and business values and stop promoting recklessly to avoid costly mistakes and rogue impacts on the channel as a whole. SBC: From an executive perspective, do you feel that industry leadership and wider stakeholders understand current affiliate marketing operations and practices? Are the issues witnessed between affiliate-operator-leadership driven by a lack of clarity and transparency? LAJ: At the moment I think that there is a general uncertainty in the marketplace about what the guidelines are, and who should be looking at improving them. Nobody quite knows how to manage this from operator, network and affiliate perspectives. This is happening within the marketing channel as a whole, and its not specific to the iGaming/betting sector. Helen Southgate – Chair of the IAB Affiliate council recently wrote an open letter to the affiliate industry asking how we could all play a part in making the channel as a digital medium better. There has to be a deep emphasis on education, creating better standards, improving processes and revamping guidelines. This would lead to better transparency and higher levels of growth which is beneficial to all stakeholders. The trick is to do just make a start. Govern what you do, and worry not about others. Ensure your relationships are watertight and that your own staff and marketing processes are compliant. Until there is a general consensus in the marketplace of how to evolve the channel to overcome these challenges this is a good place to start.SBC: From your experience, how would you implement a balanced operational framework between affiliates and operators. Can this ever be achieved, or are all stakeholders simply too vested in their own interests?LAJ: I believe the time is coming when we will all have to come together to build a balanced operational framework and there are a few stakeholders looking at how we could do this. Tom Galanis for one has been investigating the IGAA as a method to help promote best practice and compliance guidance for affiliates. Operators are investing more in training and development of staff and their affiliates (via educational events) to ensure that relations can run smooth and costly fines are avoided. Affiliates are self-regulating by creating their own compliance policies (www.whichbingo.com) for operators to see exactly how they operate and what they do to deliver traffic and quality business. Everyone seems to be making an effort to do their part and hopefully, as a collective whole we will be called to create a balance that is for the benefit of all. SBC: You will be presenting the ‘Affiliate Insider Bootcamp’ alongside the BOFCON 2018 conference, what do you want delegates to take away from this event? LAJ: The bootcamp, aims in delivering digital insight and knowledge share to sports betting affiliates specifically who want to growth hack their business and establish a greater market share in 2018. Our speakers will be giving tangible insights on how to grow social communities, create content that converts and will stimulate traffic growth, create strategies to improve SEO and Link Building activities and consider emerging markets and technologies that will help promote their own commercial growth. This event will deliver a depth of content that will seek to provide active business coaching support to affiliates in attendance. Operators supporting and participating in this event will be able to network and meet affiliates who are serious about their businesses and looking to create better growth opportunities to grow their brands. There’ll be plenty to learn, great opportunities to network and collaborate to stimulate business growth as well as skills development. It’s an opportunity for those in the sports betting market – that just shouldn’t be missed. ________________Lee-Ann Johnstone – Founder – Affiliate InsiderIf you want to be a part of our Affiliate Insider Bootcamp – contact: [email protected] for more information. If you’re an affiliate and want to claim your FREE ticket – register at:http://sbcevents.com/aibootcamp/ StumbleUpon SBC Summit Barcelona – Digital 2020 announces free ticket initiative July 21, 2020 Submit Related Articles CEOs to share post-COVID-19 vision at industry’s biggest online conference March 26, 2020 Share
Three years ago, when Kenny Atkinson was plucked from the ranks of assistant coaches around the league and named head coach in Brooklyn, he made a change in culture a priority. The Nets were an aging bunch headed toward rock bottom, and Atkinson sought to establish an uphill mindset.He had good reason — the Nets were entering into a brutal rebuild and were doing so with a bare cabinet, as four of Brooklyn’s five first-round draft picks from 2014-18 had been given to Boston in some form or other. There was no point in tanking. There would be no No. 1 pick rescuing the franchise. MORE: Greatest Nets players of all timeAtkinson and the team’s general manager, Sean Marks, would have to scour the globe for players. When those players came through Brooklyn, they’d not only have to fit Atkinson’s offensive and defensive systems, they’d be held to a high standard for toughness, gumption and — this word comes up when talking to just about every Nets player — grit.”It’s Brooklyn grit,” veteran forward DeMarre Carroll told SN. “Go around Brooklyn, it’s gritty. I feel like that’s the kind of culture we have here, and we want to be identified with Brooklyn grit. When you play the Brooklyn Nets, you are going to be in a tough battle. That’s the kind of culture we want to have here.”The Nets have become that. They’re 34-33 heading into the final month of the season, what will be the most consequential month for the franchise in the last four years, with a chance to earn a postseason spot in the East and forge an important step forward in what has already been a remarkable rebuilding project.The playoffs are no guarantee, even with a lead of 3.5 games over the sliding Magic and Hornets. Brooklyn has a brutal schedule down the stretch, including eight of its next nine games on the road. The Nets open that stretch in Atlanta, but after that, the final 14 teams they play are all fighting for postseason position, and only two of those teams (the Lakers and Heat) are below .500.That’s imposing. But go back to the start of the season, and you’ll remember how little was expected from the Nets coming out of the gate. In Las Vegas, the Nets’ win total was projected at 32.5, and NBA.com’s preview suggested that a 36-win season would register as a success.That’s because, for the first two years of Atkinson’s tenure, the Nets were defined more by grimness than grittiness. They won 20 games in his first season and 28 games in his second and watched as the Celtics took advantage of those struggles by drafting Jaylen Brown and Jayson Tatum. But Atkinson used those two years to establish his system and the culture he and Marks wanted. It took some stubbornness for Atkinson to absorb all the losing the Nets were doing, though, and stick with the program. “What’s hard is, when you’re losing, to stick with that culture and not go off the rails and start changing things,” Atkinson said. “Now, we did change some things, but the basic foundation of what we wanted to do, we established in the beginning and kept on the same way. It’s just great to see that we are starting to reap some results.”We have a long, long way to go. We understand that. But getting positive results has helped the guys and their confidence level, and that’s why we’re getting some results people honestly did not think we were going to get.”There have been some basic features of Atkinson’s approach that have not wavered since he took over the Nets, as the following chart shows. His approach is in line with today’s NBA, as the Nets consistently have been among the league leaders in drives to the basket and 3-point attempts, and among the teams that take the fewest midrange shots (from 10-16 feet and 2-pointers from 16 feet and beyond, as measured by Basketball-Reference.com).One of the biggest changes this year is that Nets players have simply gotten better at converting those drives and 3-pointers.SeasonDrives (Rank)Drive FG %% of FGA from 10-16 feet% of FGA from 16-plus feet3PT FGA3PT FG %2016-1746.3 (4)46.1 (9)7.7 (28)7.0 (29)31.6 (4)33.8 (26)2017-1849.9 (3)45.6 (19)8.3 (28)6.2 (29)35.7 (2)35.6 (20)2018-1952.8 (3)48.9 (7)8.5 (22)5.0 (27)31.6 (4)35.3 (12)MORE: Russell says trade to Nets is “best thing that happened” in his career”We have standards analytically where we looked at, was our process correct?” Atkinson explained. “Where, even though we’re not making all the 3s, we are getting a ton of open 3s. We’re not making all our drives, but we’re getting a ton of drives. We’re not defending the 3 great percentage-wise, but we’re limiting the 3s. We’ve looked at those metrics all along.”We’re doing a lot of good things. We’re not finalizing yet, but I think now it is starting to come to fruition where we’re getting the results we want.”That’s been the same approach with the team’s culture. Marks has brought a varied cast of characters through Barclays Center in the last three years, and “Name that Net” would make for a nifty parlor game among NBA fans — from Quincy Acy to Tyler Zeller, from Yogi Ferrell to “Sauce Castillo,” from Anthony Bennett to Jahlil Okafor, from Randy Foye to Luis Scola, Brooklyn has cast a wide net in search of talent.The Nets have a much more settled bunch of players this season, even as tough injuries struck Caris LeVert (42 games) and Spencer Dinwiddie (14 games), two of the team’s top three scorers. But over the years, the revolving-door roster was tough on Atkinson.”Listen,” Atkinson told Sporting News, “there were times where it was very hard and you wonder, ‘Are we doing the right thing? Are we playing the right guys? Is the system right?’ Sure, I think those are natural feelings when you’re not winning. But I think the strength of the group and the support from Sean especially and our ownership, the patience they’ve had, that has really helped.”What remains is a group of players that has often been cast off elsewhere and has gained some NBA redemption here with the Nets. Not one player on the roster was a straightforward draftee of the team — even the players the Nets did pick in the draft (Rondae Hollis-Jefferson, LeVert, Jared Allen, Dznan Musa, Rodions Kurucs) were acquired through draft-related trades. “We’ve got a good group of guys that has had to work for everything we get,” said D’Angelo Russell, who this year became Brooklyn’s first All-Star since Joe Johnson in 2014. “So the culture piggybacks off of grinding it out, being that gritty team that’s got to work for everything and not depend on anybody else, go and take everything we get.”A playoff spot is the next thing these Nets need to go and get. It’s not going to be easy, not with a West Coast slog on the near horizon and six meetings against the East’s top five teams after that.If grit was part of the culture that Atkinson has installed in Brooklyn, if these players define themselves that way, then they’re in luck. The next month will be an excellent time to show it.